Discover how Transavia, a subsidiary of Air France-KLM, transformed its digital content management by adopting Kontent.ai. Learn how the transition streamlined workflows, improved multi-channel content management, and empowered teams to collaborate efficiently, leading to a 50% reduction in content processing time.
Transavia is a leading low-cost airline operating over 100 destinations across Europe, North Africa, and the Middle East. With digital channels playing a crucial role in booking and customer interactions, Transavia sought a scalable content management system (CMS) to improve efficiency, streamline processes, and enhance the user experience.
Previously, Transavia managed content through separate systems for its website, mobile app, and other content. This setup required updates to be made manually across multiple platforms, increasing the risk of inconsistencies and slowing down workflows. Additionally, localization efforts were inefficient, requiring manual copy-pasting of translations.
“Having separate content systems was slowing us down. We needed a solution that allowed us to manage everything in one place and reuse content across all digital channels,” said Anna Tijsen, Digital Content Strategist at Transavia.
The need for a more flexible, scalable CMS led Transavia to evaluate multiple solutions. The team prioritized key requirements, including streamlined workflows, efficient multi-language management, and an intuitive interface. After testing various options, Kontent.ai emerged as the best choice for its usability, integration capabilities, and support for structured content modeling.
With the new CMS in place, Transavia successfully integrated Kontent.ai into its existing tech stack, including React, Next.js, .Net (C#) and Azure. The transition was structured around key phases:
“When we started using Kontent.ai, we had the time to set up a strong foundation, which really helped us make the right technical decisions. The support and guidance we received ensured we built a well-thought-out system that integrated seamlessly into our tech stack,” said Vincent, a full-stack developer at Transavia.
The team created reusable content blocks for airports, countries, and destinations. Instead of manually entering the same details multiple times, they store airport information—such as official names, airport codes, coordinates, and websites—in one place. Destination pages then automatically pull in the relevant airport details, ensuring consistency across the website and app. This also applies to country pages, which include key travel details like visa requirements, time zones, and other essential information that can be used across multiple sections of their digital platforms. By structuring content this way, Transavia reduces errors, saves time, and ensures updates are instantly reflected everywhere they’re needed.
Lesson learned: Finding the right balance During the implementation process, Transavia found that balancing content editor flexibility with structured design components was crucial. As Anna explained, “While editors need the freedom to create and manage content efficiently, too much flexibility can lead to inconsistencies in design or inefficiency, while too many restrictions can limit creativity and flexibility.”
This insight has been pivotal in ensuring the CMS remains both efficient and adaptable for future needs.
Since implementing Kontent.ai, Transavia has seen a 50% reduction in content processing time, driven by automated workflows, improved collaboration, and efficient content structuring. The editorial team now works more independently, without needing technical support for content updates.
Other key improvements include:
Most importantly, Anna emphasized: “Our users are happy. The combination of a more intuitive CMS, better automation, and streamlined workflows has led to a more enjoyable experience for our team.”
Looking ahead, Transavia plans to further expand Kontent.ai’s role in its digital strategy, integrating it with email lifecycle campaigns and exploring personalization opportunities to enhance customer interactions.
With Kontent.ai, we built reusable content elements for countries, cities, and airports. Now, everything is managed in one place, and any update is instantly reflected across our website, app, and emails—saving us a ton of time, especially with seven languages to support.
Vincent van der Laan
Full-stack Developer, Transavia AirlinesGet started with Kontent.ai today
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